About us

WELCOME TO CHARM

You landed on this page. Congratulations! You CLEARLY have amazing taste.

Charm is a unique children’s clothing line featuring styles for babies, toddlers and kids. Durable and adorable, it is coveted by moms for its practical care, and approved by children for its cool factor.

Quality textile and fine workmanship sets charm apart. Chic trendy describes the aesthetics of this awesome line. Each collection is an enchanting story, with vibrant colors and tones.

Based in New York, Charm is at the front and center of cultural and ethnic blends. The collections reflects the diverse and vibrant tones, attitudes and style so richly defining the brand.

FEEL THE LOVE.  SPREAD SOME CHARM.